Kathmandu
Sunday, September 7, 2025

Everything you need to know about Nepal’s Gen Z rising: youth challenge corruption, social media shutdown, and Inequality

September 8, 2025
25 MIN READ
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KATHMANDU: On September 8, Nepal’s Generation Z—those born between 1997 and 2012—will turn digital dissent into physical action. Frustrated by government corruption, widening inequality, and a recent social media shutdown, young Nepalis are taking their outrage from TikTok, facebook, Instagram, and YouTube onto the streets of Kathmandu and other major cities. What began as viral posts mocking elite privilege and the lavish lifestyles of political families has evolved into a historic protest movement, blending digital savvy with a willingness to challenge authority face-to-face.

When Nepal’s government blocked popular social media platforms, it did more than silence feeds—it lit a spark. Tomorrow, September 8, Generation Z—from food bloggers to fashion influencers and lifestyle creators—is expected to flood the streets of Kathmandu’s Maitighar Mandala, and other major cities, transforming digital outrage into real-world action. The movement, dubbed a “Gen Z moment,” questions corruption, governance, and the limits of authority, while officials promise to keep protests peaceful. For a generation raised online, this may be the first time their virtual voices collide with the power of the street.

What is the “Gen-Z Youths on the Streets!” movement in Nepal?
The “Gen-Z Youths on the Streets!” movement is shaping up to be one of the most conspicuous political demonstrations in Nepal in recent memory, scheduled for September 8 at Maitighar Mandala in Kathmandu. At its core, the movement represents a generational rupture, driven by young citizens—predominantly from Generation Z—who are increasingly frustrated with systemic corruption, entrenched inequality, and the perceived misuse of political power including social media ban. Organizers have deliberately eschewed traditional hierarchical leadership, framing the protest as a non-partisan, leaderless expression of public discontent.

Technology has transformed activism from a niche pursuit into a pervasive aspect of daily life for Gen Z. Unlike previous generations, who relied on word of mouth, print media, radio or television to mobilize, today’s young people wield smartphones as tools of civic engagement, giving them unprecedented reach and immediacy. Social media platforms—TikTok, Instagram, and YouTube—serve as both the town square and the press office for modern activists, enabling individuals to broadcast their voices directly to a global audience.

What distinguishes this uprising from previous youth-led mobilizations is its origin in the digital sphere. Social media platforms such as TikTok, Facebook, and Instagram have served as the primary incubators of outrage, helping to coalesce dispersed discontent into a coherent narrative. The movement has capitalized on viral trends that highlight the stark contrast between the lives of political elites’ children—termed NepoKids—and the economic realities faced by ordinary Nepalis. Videos and photographs depicting foreign vacations, luxury brands, and conspicuous consumption among the offspring of senior politicians have circulated widely, effectively translating abstract critiques of inequality into highly visual, emotionally charged stories.

In Nepal, Gen Z—those born roughly between the mid-1990s and early 2010s—have come of age as digital natives navigating a landscape of economic uncertainty, political instability, and deep social inequality. Recurrent government-imposed social media bans, widespread corruption, and the conspicuous wealth of political elites’ children—popularized under the viral #NepoKids hashtag—have crystallized their frustration. Equipped with smartphones and digital literacy, these youths are able to convert online outrage into organized street protests, challenging entrenched power structures and demanding transparency, accountability, and systemic reform in a nation where traditional channels of economic and civic engagement have long fallen short.

Beyond online discourse, the movement has extended into the physical sphere. Participants plan to gather not only in Kathmandu but also in other urban centers such as Pokhara, Biratnagar, Inaruwa, and Dharan. The protest will feature placards, slogans, and cultural performances designed to communicate dissatisfaction while adhering to principles of peaceful resistance. In adopting this hybrid strategy of digital coordination and street mobilization, the movement illustrates the evolving anatomy of public dissent in Nepal: a Gen Z generation that is comfortable operating across platforms, adept at symbolic performance, and willing to leverage media attention to amplify its message.

Analysts note that the movement is remarkable for its generational framing. Where earlier Nepali protests often relied on political party structures or student wings to direct action, this initiative operates on a horizontal, decentralized model. Its participants are unified less by allegiance to a political ideology than by a shared frustration with visible inequalities and a demand for governmental accountability. In this sense, the “Gen-Z Youths on the Streets!” movement may signal a broader cultural and political shift, in which traditional party hierarchies no longer monopolize the interpretation of civic engagement.

What sparked the protest, and why now?
The immediate catalyst for the protest is a viral social media trend highlighting the lavish lifestyles of the children of Nepalese political leaders, collectively dubbed NepoKids. These posts juxtapose images of luxury cars, designer clothing, and overseas holidays with the day-to-day struggles of ordinary citizens: soaring inflation, unemployment, and limited access to essential services. The cognitive dissonance between elite privilege and common hardship has ignited widespread anger, particularly among young people who are increasingly digitally connected and acutely aware of socio-economic inequities.

The timing of the protest is also politically charged. Recent government interventions, including the shutdown of popular social media platforms in Nepal, were perceived as attempts to suppress dissent and control the digital narrative. Far from quelling frustration, these actions appear to have served as a spark, transforming virtual indignation into a tangible call for street-level mobilization. Sociologists argue that this combination of visible elite privilege and perceived governmental overreach has crystallized the conditions for an unprecedented youth-led uprising.

Historical parallels help contextualize the movement. Comparable campaigns in the Bangladesh, Philippines, Indonesia, and parts of Africa have demonstrated how digitally mediated protest can rapidly gain traction when paired with vivid narratives of inequality. In Nepal, the NepoKids phenomenon has functioned similarly, framing a moral argument against a generation of leaders seen as insulated from the hardships of their constituents. By translating online outrage into organized, peaceful street protest, the movement represents a fusion of digital culture and traditional forms of civic engagement—a model increasingly common in an age where political consciousness is often first forged online.

Moreover, the movement’s momentum is amplified by its cultural symbolism. Maitighar Mandala, the chosen venue, has historically served as the epicenter of political demonstrations in Nepal, providing both a physical and symbolic anchor. The timing, the messaging, and the choice of location converge to form a statement that is as much about generational identity as it is about immediate policy grievances. In sum, the protest emerges from a combination of socio-economic frustration, visible elite excess, digital mobilization, and historical symbolism, coalescing into a coordinated assertion of civic agency by Nepal’s Gen Z.

How is social media shaping this new form of protest?
Social media has been both the incubator and amplifier of the Gen-Z uprising. Platforms like TikTok, Instagram, and Facebook have enabled participants to coordinate logistics, propagate narratives, and craft highly shareable content that dramatizes inequality. Unlike older forms of youth activism in Nepal, which were frequently organized through student unions or party-affiliated wings, this movement is horizontal: it thrives on networked communication rather than centralized leadership.

Viral content has played a key role in generating outrage. Videos contrasting NepoKids’ extravagance with the lived realities of ordinary Nepalis have been circulated repeatedly, turning abstract grievances about corruption and inequality into concrete visual evidence. Memes, music, and short-form video have become tools of civic pedagogy, educating a broader public on the disparities inherent in the socio-political system.

The movement also illustrates the concept of “connective action,” wherein loosely affiliated participants mobilize around shared content rather than formal organizational structures. Observers note that this approach democratizes participation: anyone with access to a smartphone can join, amplify, or contribute to the narrative. This model has advantages in speed, reach, and resilience against state surveillance or suppression, though critics warn that it can also render the movement susceptible to fragmentation or co-optation.

Interestingly, social media’s influence extends beyond logistics and messaging. It shapes the very form of protest. Hashtags, short videos, and viral trends have established a vocabulary of dissent that resonates culturally and emotionally with young Nepalis. The digital arena has provided not only a strategic tool for coordination but also a cultural frame through which youth interpret and enact political agency, illustrating the profound entanglement of technology, identity, and civic action in contemporary Nepal.

What is the ‘Nepo Kid’ campaign and why does it matter?
Nepal’s Generation Z has found a new rallying cry: “Nepo Kids.” In TikTok videos and Reddit threads, young Nepalis have begun exposing the lifestyles of political families—luxury cars, foreign degrees, Instagrammed holidays—set against the drudgery of their own generation, many of whom must seek work abroad. The term, short for nepotism, was borrowed from Hollywood and Bollywood, where the children of stars inherit film roles along with their surnames. In Nepal it has been retooled to describe the offspring of prime ministers, ministers and lawmakers who appear to enjoy perks without merit.

The campaign’s popularity is less about flashy cars than about what they represent: entrenched corruption and widening inequality. Many youths suspect the government’s recent ban on unregistered social-media platforms is not about regulation at all, but about silencing these online exposures. The crackdown, they argue, is a cover-up dressed in nationalist rhetoric. The campaign has thus morphed into a broader protest against privilege, with hashtags such as #PoliticiansNepoBabyNepal spreading rapidly and online chatter shifting from memes to calls for demonstrations in Baneshwar and beyond.

Not all are convinced. Some warn that hounding the children of politicians risks crossing into cyberbullying, punishing individuals for accidents of birth rather than deeds of their own. The concern is valid: privilege is inherited, but reputational damage is personal. Yet the objections have not stemmed the tide. For many young Nepalis, the campaign is a cathartic response to a political class seen as corrupt and complacent.

What began as a trend has become a test of generational politics. In a country where traditional parties struggle to inspire trust, “Nepo Kid” captures a raw frustration—and a talent for satire—that Nepal’s leaders may find harder to ban than TikTok itself.

What is Prime Minister Oli’s reaction?
Despite mounting criticism & protests, Prime Minister KP Sharma Oli has doubled down. The prime minister has reframed the ban on unregistered social media as a matter of nationalism, dismissing the ongoing “Gen Z” protests as an attempt to stir unrest under the guise of youth activism.

Prime Minister Oli has responded to the backlash with defiance. Rather than retreat in the face of street protests and online anger, he has recast the controversy as a nationalist struggle. Speaking at the closing session of his party’s Second Statute Convention, the prime minister portrayed the government’s decision to block unregistered social-media platforms as an act of sovereignty, not censorship. “The independence of the nation is greater than the loss of jobs of a handful of individuals,” he declared, suggesting that economic disruption or youth unemployment were trivial concerns compared with safeguarding Nepal’s dignity.

The government had first asked global platforms to register in Nepal a year ago. Few complied. Now, Mr Oli insists, the country cannot tolerate firms making money within its borders while disregarding national law, refusing oversight, and ignoring constitutional requirements. To him, the issue is not freedom of speech but foreign companies treating Nepal as a marketplace without obligations. As he put it: “Independence comes from dignity, and from dignity comes freedom.”

In this framing, dissenters are not principled critics but troublemakers. Mr Oli dismissed the ongoing “Gen Z” protests—mobilised largely through banned apps themselves—as an effort to “provoke society in the name of Gen Z.” He described activists as “puppets who only oppose for the sake of opposing,” casting youthful outrage as a symptom of manipulation rather than genuine discontent. For the ruling UML, the risk of foreign influence appears more worrying than the risk of domestic backlash.

The government’s move is sweeping. On September 4th the Ministry of Information and Technology imposed a blanket ban on 26 apps, including Facebook, YouTube and other platforms that dominate Nepal’s online life. Officials argue the measure is needed to curb harmful content, regulate advertising revenues flowing abroad and enforce accountability. Yet in practice it has shut off the very channels where much of the country communicates, works and organises. For, however, this is a price worth paying if it reinforces the principle that Nepal’s sovereignty cannot be second-guessed—even if that means pitting his government against an entire generation of digitally native citizens.

Why are experts alarmed by Nepal’s social-media restrictions?
Nepal, once regarded as a regional bright spot in digital openness and e-governance, is now edging into the ranks of countries that curtail online freedoms. The government’s decision to block unregistered social-media platforms follows last year’s temporary ban on TikTok, which placed Nepal for the first time on global internet-shutdown lists. Rights groups fear the country is sliding towards the practices of authoritarian states that use connectivity restrictions as instruments of control.

The move has economic implications well beyond free speech. By disrupting platforms that underpin commerce and communication, the government risks undermining investor confidence at a delicate moment. Nepal is preparing to graduate from “least developed country” status in 2026, a shift that will bring higher borrowing costs and reduced access to concessional loans. To compensate, foreign direct investment will be vital. Policy choices that appear arbitrary or heavy-handed may erode confidence, weaken the country’s sovereign credit rating and make Nepal a less attractive destination for capital inflows.

The domestic technology sector faces particularly acute risks. Many Nepali firms rely on social-media tools for automation, outsourcing, digital marketing and international client communication. Restrictions complicate these operations and create uncertainty for foreign partners, who increasingly see Nepal as an unpredictable environment. Countries that impose digital restrictions rarely position themselves as hubs for innovation or IT services, raising concerns that Nepal’s aspirations to grow its digital economy could stall.

There are governance consequences as well. A significant share of e-government services use third-party platforms for log-ins and identity verification. Blocking access can disrupt public-service delivery, weaken citizen trust and lower Nepal’s already modest scores in international e-governance rankings. The country currently sits near the bottom in global indices measuring e-participation and civic engagement, and additional restrictions are likely to depress these further.

International watchdogs have taken note. Advocacy groups now classify Nepal among the countries practising internet shutdowns, a label that carries reputational costs in diplomatic, economic and technological circles. Global indices such as internet-freedom rankings, ease of doing business and open-economy scores all factor digital access into their assessments. Any decline will not only affect Nepal’s standing but also shape the decisions of investors, lenders and development partners.

While governments worldwide grapple with the challenge of regulating powerful global platforms, Nepal’s approach appears blunt and destabilising. Instead of fostering compliance through negotiation and gradual regulation, it has resorted to sweeping bans that disrupt daily life, strain international partnerships and cast doubt on its commitment to open governance. For a small, aid-dependent economy on the cusp of a critical development transition, the costs of such missteps could be disproportionately high.

What is Mayor Balen’s stance on the Gen-Z rally?
Balendra Shah, the mayor of Kathmandu and one of Nepal’s most popular political figures, has expressed support for the youth-led rally against corruption and the government’s social-media restrictions. Writing on Facebook, he noted that he could not participate himself—organisers had set an age cap of 28 for attendees—but emphasised the importance of listening to younger voices.

Mr. Shah described the demonstration as a spontaneous movement of “Gen Z,” distinct from traditional party-driven protests. He cautioned political actors not to exploit the rally for their own agendas, underlining that its strength lay in its independence.

Although absent in person, he pledged full backing for the demonstrators, framing their mobilisation as a valuable expression of generational aspirations. Organisers, too, have stressed that the rally should remain unaffiliated with political parties, focusing squarely on corruption and digital freedoms.

Has Nepal witnessed independent youth-led protests before?
Yes. In June 2020, during the height of the COVID-19 pandemic, a spontaneous movement known as Enough Is Enough erupted across Nepal. Spearheaded by young activists, the protests were a direct response to the government’s mishandling of the health crisis and its lack of transparency. Organisers condemned caste- and gender-based violence in quarantine centres, and demanded urgent measures to protect the most vulnerable—migrants, Dalits and women—who bore the brunt of the pandemic’s social and economic fallout.

The movement was notable for being leaderless, non-violent and non-partisan. Over the course of ten days, rallies spread far beyond Kathmandu, reaching Pokhara, Biratnagar, Dhangadi, Chitwan, Surkhet, Birgunj, Dhankuta, Bhaktapur, Butwal, Dang, Palpa, Hetauda and Lalitpur. The breadth of participation demonstrated the frustration of ordinary citizens, particularly the youth, with a political class seen as evasive, unaccountable and more concerned with preserving power than addressing public needs.

Unlike traditional protests orchestrated by parties or unions, Enough Is Enough relied on grassroots mobilisation, social media and citizen initiative. Protesters demanded mass PCR testing, protection for health workers, a triage system for at-risk populations, respect for the rights of COVID patients, and greater transparency in budget allocation. Their demands reflected not only concerns about public health but also a broader mistrust of state institutions.

Although the movement eventually lost momentum, it marked a turning point: a new generation of Nepalis signalled their willingness to confront authority outside conventional party politics. In that sense, today’s Gen-Z activism over corruption and digital freedoms is not unprecedented but the continuation of a pattern—young citizens, unmoored from established political loyalties, mobilising to demand accountability when institutions falter.

What had triggered the “Enough Is Enough” youth movement in Nepal in June 2020?
The “Enough Is Enough” youth movement in Nepal had been triggered by the widespread frustration and disillusionment of young citizens with the government’s inadequate response to the COVID-19 pandemic. By early June 2020, Nepal had already witnessed significant gaps in healthcare provision, testing availability, and protective measures for both vulnerable populations and frontline health workers. Prior to the movement, youths had observed that the state had often prioritized political maneuvering and bureaucratic inertia over the urgent health and socio-economic needs of its citizens. Many young people had felt that the government had failed to demonstrate transparency and accountability in handling the crisis, leaving ordinary citizens exposed to unnecessary risk and economic hardship. Migrant workers, Dalits, women, and other marginalized groups had particularly suffered, as quarantine facilities and local communities had reported incidents of caste- and gender-based discrimination, which the authorities had failed to address promptly.

In this context, the youth organizers had recognized the need to express collective dissent through non-violent, citizen-led protest. They had concluded that conventional political channels had proved insufficient to catalyze meaningful government action, and that a new form of activism was necessary to voice public outrage effectively. The movement, therefore, had emerged as a spontaneous initiative by unorganized youths rather than by traditional political parties or student organizations, which historically had dominated Nepali youth activism. By reflecting on previous patterns of protest, participants had determined that conventional aggressive tactics—including clashes with police, street vandalism, or coercive demonstrations—had not reliably influenced policy outcomes and often alienated potential supporters.

By 9 June 2020, thousands of young people had gathered peacefully outside the Prime Minister’s residence at Baluwatar, carrying creative placards, displaying art, and chanting slogans that combined both nationalist sentiments and contemporary pop-cultural expressions. The movement had intentionally emphasized symbolic and cultural forms of protest, such as singing national anthems, performing yoga, and creatively using popular music as rallying chants. These actions had been deliberately chosen to communicate a sense of moral high ground, demonstrating that resistance could be vigorous yet disciplined, expressive yet non-violent. The protesters had also intended to highlight the government’s neglect of public welfare while rejecting the temptation to become a tool for partisan political agendas.

The movement had rapidly gained momentum, expanding to other urban centers, including Pokhara, Biratnagar, Dhangadhi, Chitwan, Surkhet, Birgunj, Dhankuta, Bhaktapur, Butwal, Dang, Palpa, Hetauda, and Lalitpur within a week. The media, both national and international, had documented this unprecedented wave of creative youth activism, noting the stark contrast to the aggressive history of Nepali street politics. The youth had successfully framed their collective action around accountability, transparency, and responsiveness to citizens’ needs rather than ideological or partisan loyalties. By situating the protest in a broader narrative of social justice and public health responsibility, they had ensured that the movement resonated with a wide spectrum of the population, thereby amplifying both its visibility and perceived legitimacy.

In sum, the “Enough Is Enough” movement had been triggered by the government’s failure to manage the COVID-19 crisis effectively, its lack of transparency in decision-making, and its neglect of vulnerable citizens. Young people had mobilized creatively and non-violently, employing symbolic, cultural, and artistic strategies to demand accountability while simultaneously establishing a new template for youth activism in Nepal—a template grounded not in aggression, but in organized, peaceful, and culturally resonant protest.

How had the “Enough Is Enough” movement differed from previous youth activism in Nepal?
The “Enough Is Enough” movement had represented a significant departure from the historical pattern of youth activism in Nepal, which had largely been characterized by aggression, direct confrontations with authority, and overt political manipulation. Prior to 2020, youth movements had typically involved violent demonstrations, including clashes with police, destruction of property, throwing bricks and stones, and setting fire to tires and public spaces. Youth activists had often been mobilized by political parties or student wings, who had strategically directed their actions to achieve partisan goals or exert pressure on rival factions. In many cases, young participants had been instrumentalized as instruments of coercion, employed to demonstrate strength and enforce the agendas of established political actors rather than to advocate independently for societal issues. This violent model of activism had been justified by historical grievances, structural inequalities, and entrenched corruption, and it had remained a dominant narrative for decades.

By contrast, the 2020 movement had pivoted to a peaceful, creative, and culturally expressive form of protest. The youth organizers had deliberately avoided violent tactics, even when faced with police batons and water cannons. Instead, the protesters had incorporated elements of popular culture, performance art, music, and symbolism into their activism. They had displayed artistic placards with messages demanding transparency, accountability, meritocracy, and fair governance; performed yoga and other symbolic acts in public spaces; and chanted slogans derived from both Nepali rock and rap music as well as traditional patriotic songs. These non-violent strategies had conveyed their dissent with authority while simultaneously appealing to a broader public audience, earning media attention and nationwide recognition. The movement had effectively leveraged the visual and performative aspects of protest to communicate complex socio-political messages without relying on aggression or confrontation.

Furthermore, the 2020 protest had differed because it had been led by unorganized, independent youth rather than political party affiliates. The participants had mobilized spontaneously, using social media as their primary communication network to coordinate demonstrations, share messages, and galvanize support across multiple cities. This had bypassed the traditional hierarchical and party-controlled modes of organizing youth, giving the movement an unprecedented level of autonomy and grassroots authenticity. By relying on digital platforms, the protesters had ensured rapid information dissemination and broad participation, transforming their cultural and artistic expressions into a unifying force that transcended geographic and social boundaries.

The movement had also adopted a nuanced approach to symbolism, incorporating both “high” and “low” forms of culture into their activism. Artistic paintings, pop music, rap lyrics, and creative placards had been reinterpreted as tools of popular protest, effectively blurring the lines between elite and mass culture. This strategy had amplified the movement’s visibility and had attracted attention from women, youth, and marginalized communities who had historically been underrepresented in violent political activism. By integrating popular culture into their methods, the participants had created a more inclusive and culturally resonant form of activism that had expanded the impact of their message beyond traditional political spaces.

In essence, the “Enough Is Enough” movement had shifted the paradigm of Nepali youth activism from violent, party-driven action to non-violent, creative, and culturally mediated resistance. By harnessing popular culture, media, and artistic expression, the youth had established a new model of civic engagement that had retained public attention, resisted authority peacefully, and inspired future generations to envision activism beyond confrontation and coercion. The movement had not only protested government incompetency during the COVID-19 crisis but had also established a blueprint for modern youth activism grounded in cultural expression, creativity, and ethical engagement.

What lessons does the Arab Spring offer for digital-age youth movements?
The Arab Spring, beginning in 2010, offers a revealing case study of how young people leverage technology to challenge entrenched power structures. Across Tunisia, Egypt, Libya, and beyond, digital platforms provided a mechanism for coordination, information sharing, and narrative construction. Hashtags, viral videos, and social media posts not only broadcast grievances but also allowed citizens to circumvent state-controlled media, exposing corruption, inequality, and repression.

Like contemporary Gen Z activism, the Arab Spring demonstrated the potential of horizontal, leaderless organization. Young people—students, unemployed graduates, and activists—mobilized without centralized leadership, relying instead on networks sustained through Facebook, Twitter, and YouTube. This decentralized model enabled rapid growth but also highlighted vulnerabilities: movements could be co-opted by political factions, splintered under state pressure, or lose momentum once initial energy dissipated.

Crucially, the Arab Spring illustrates the double-edged nature of digital activism. While technology amplifies voices, it does not guarantee lasting change. Some regimes fell, others adapted, and in many countries, digital repression followed swiftly. Yet the long-term effects were significant: the Arab Spring reshaped political consciousness, created new avenues for civic engagement, and demonstrated the power of youth-led, tech-enabled mobilization to inspire both domestic and global audiences.

For Gen Z, the Arab Spring offers lessons in both potential and peril. Digital tools can accelerate mobilization, amplify inequities, and force authoritarian structures to respond. At the same time, sustained organizational strategy, political savvy, and an awareness of co-optation risks remain essential. As young activists navigate climate crises, social inequality, and political repression, the Arab Spring stands as a historical blueprint of what can happen when a generation harnesses technology to confront entrenched power—and what can go awry if movements fail to translate digital energy into institutional impact.

How had social media influenced the enough is enough movement’s organization and visibility?
The enough is enough movement had relied fundamentally on social media as its backbone for organization, mobilization, and visibility. Historically, youth activism in Nepal had been tightly controlled by political parties, student unions, and centralized organizations, where hierarchical decision-making and pre-planned strategies had determined participation and scope. In contrast, the “Enough Is Enough” movement had emerged spontaneously, largely independent of political affiliations, and social media had served as the connective tissue enabling this decentralized form of protest.

Youth had used Facebook, TikTok, and other platforms to notify supporters about demonstrations, disseminate slogans, share placard designs, and coordinate logistics across multiple urban centers, including Kathmandu, Pokhara, Biratnagar, and Chitwan. This digital infrastructure had allowed the movement to expand rapidly, transforming localized protests outside the Prime Minister’s residence into a multi-city network of simultaneous demonstrations. Social media had facilitated a geometrical increase in participant engagement, demonstrating that contemporary youth activism could operate effectively without traditional hierarchical structures.

Moreover, social media had enhanced the visibility of the movement both nationally and internationally. Images of creative placards, videos of rap and rock performances, and posts of symbolic acts such as yoga and headstands had gone viral, amplifying the message far beyond the physical protest sites. Media coverage had picked up on these viral posts, further magnifying the movement’s reach. By circulating visual and musical content online, youth had ensured that their peaceful protests captured attention, transcending geographic boundaries and mobilizing support from a wider demographic, including women, students, and marginalized communities.

The platforms had also functioned as spaces for dialogue and virtual resistance. Rap lyrics, pop songs, and slogans shared online had sparked conversations and debates, allowing the movement to engage audiences in critical reflection on corruption, government inefficiency, and citizen rights. Even taboo expressions, such as the rap slogan “Neta Jyu F*** You,” had circulated digitally, normalizing creative dissent while signaling widespread frustration toward leadership. Social media had allowed for these messages to spread rapidly while circumventing conventional channels of censorship or repression.

In essence, social media had operated as both a tool of coordination and a megaphone for cultural resistance. By leveraging digital networks, youth had orchestrated a peaceful, creative, and highly visible form of activism that had broken with Nepal’s historical precedent of violent and party-directed protest. The movement had demonstrated that social media could serve as a powerful democratizing agent, enabling collective action, amplifying voices, and transforming individual creativity into mass civic engagement.