At the Tokyo Games, athletes have taken to social media in trailblazing ways — with high-profile results. Several Olympians from niche sports introduced themselves to America through viral videos, with TikTok the preferred platform.
Here’s a look at some of the breakout stars.
MARGIELYN DIDAL
HOMETOWN: Cebu City, Philippines
EVENT: Women’s Street Skateboarding (finished 7th out of 8 entrants)
SOCIAL HANDLES:
— TikTok: @margiedidal (1.5 million followers)
— Instagram: @margielyndidal (740k followers)
— Facebook: Margielyn Didal
SOCIAL MEDIA SPECIALTY: The 22-year-old rose to fame with her infectious positivity at the debut of skateboarding at the Tokyo Olympics. Many of her TikTok videos garner over one million views, with one of her dancing at the Olympic skateboarding venue reaching a staggering 16.5 million. Another clip of Didal dancing with a 13-year old competitor and Brazilian phenom Rayssa Leal scored 15.6 million.
DEFINING SOCIAL MOMENT OF THE GAMES: While much of Didal’s fame stems from her TikTok account, her most notable social moment came on Facebook. Didal posted a picture alongside famed skater Tony Hawk, with the caption “this guy asked me to take a photo with him and I let him because he looks like Tony Hawk.”