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US Automakers face a threat to EV sales

June 8, 2021
1 MIN READ
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If the US auto industry is to succeed in its bet that electric vehicles will soon dominate the roads, it will need to overcome a big reason why many people are still avoiding them: fear of running out of juice between Point A and Point B.

Automakers have sought to quell those concerns by developing EVs that go farther per charge and fill up faster. Problem is, most public charging stations now fill cars much too slowly, requiring hours — not minutes — to provide enough electricity for an extended trip.

Concerned that such prolonged waits could turn away potential EV buyers and keep them stuck on gas-burning vehicles, automakers are trying to cut charging times to something close to the five or 10 minutes of a conventional gasoline fill-up.

“It’s absolutely the target to get faster and faster,” said Brett Smith, technology director at the Center for Automotive Research, an industry think tank. “It’s not there yet, but it’s one of those things that moves the needle more toward a competitive vehicle for a lot of people, this ability to fast charge.”