Bollywood actor Ajay Devgan is not only a skilled actor. He is also a film producer, director and theatre director. In this regard, he has further expanded his field of work. He has started a media company, Prismix, which works in the field of artificial intelligence (AI). The aim of this company is to focus on ‘generative storytelling technology’ through AI. He previously founded the VFX house ‘NY VFX Waala’, partnering with Sweden’s Goodbye Kansas Studio in a strategic technology alliance.

His new venture aims to use generative AI techniques for projects ranging from short films and series to animated graphic novels, music videos, corporate content and social media campaigns, to projects that may be too expensive or technically challenging. Ajay himself will remain at the helm of the company. “With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers and brands bring their vision to life in ways never imagined before,” said Ajay Devgn. “Our goal is to revolutionize media by making high-quality, AI-driven content more accessible and scalable.” The company has already begun collaborating with the media and education sectors.

“Prismix is about bridging the gap between technology and creativity,” said Danish Devgan, co-founder of the company. “AI offers endless possibilities and we are here to harness its full potential to empower creators, brands and storytellers.” “With this company, we aim to redefine entertainment and pioneer AI in media,” he said. “We specialize in harnessing the power of AI to revolutionize media and entertainment. Our commitment lies in creating an ecosystem where storytelling meets efficiency, enabling amazing content production at scale.”